The China Digital Economy Academy - Round 2


Online event.


Join the second round of a comprehensive digital eCommerce training program to accelerate your business in China.

As the home of technology giants: Alibaba, Baidu and Tencent, China has one of the world’s fastest growing digital economies and a range of eCommerce platforms.

This program aims to promote and strengthen the understanding and engagement between Australia and China, by helping Australian small to medium-sized enterprises (SME's) that already sell in China, to further benefit from China’s digital eCommerce opportunities.


Modules will commence from Tuesday 31 August 2021 until Friday 15 October 2021

China eCommerce modules (mandatory):

Module 1: Understanding the Chinese digital and mobile consumers.

  • Chinese digital and mobile consumers
  • Targeting Chinese consumes for brands by TCGG
  • Product localisation - brand, price and experience
  • Case study on CBEC growth by Swisse

Deep dive session: Intellectual Property with Charlotte Trinh, Counsellor (Intellectual Property), Australian Embassy China

Module 2: Digital and social marketing in China.

  • Digital and social media landscape
  • Key social marketing platforms and latest trends in digital/social marketing
  • Influencer marketing via KOLs and KOCs by Polaris Media
  • Approach to media mix, in-house versus marketing agency approach
  • Working with a local marketing agency to drive eCommerce results by RedFern Digital

Deep dive session: Understand how brands can approach and work with Key Opinion Leaders. The session will be delivered by Garry Bruns, Managing Director, Gaibo Agency

Module 3: Doing business on China's eCommerce platforms.

  • The state of play: eCommerce in China
  • Major eCommerce platforms
  • Business considerations on platform selection and partner selection
  • Logistics solution by Australia Post

Deep dive session: Alibaba’s business development managers will provided specific advice on across these sector verticals:

  • Healthcare, fashion, and pet
  • Cosmetics, personal care, and home
  • Mother and infant, food and 3C

Module 4: Planning for eCommerce success.

  • Developing a successful cross-border eCommerce strategy
  • Market specific consideration and available support resources
  • Expert speaker panel


Registrations close 30 August 2021

Individuals and/or businesses wishing to register for The China Digital Economy Academy program must meet the following criteria:

  • Must be currently engaged in business with China.
  • Must be a registered Australian business/ organisation.

If you are a business or individual interested in registering for the program and would like to discuss your application with a member of our team, email:

For more information, please visit the Asialink Business site.