Sports, Film & Fashion : The rise of soft power in Australia’s links with Asia


More Information

Leanne van Diemen

From tennis to football, film and fashion, Australia’s diverse cultural and sporting connections have a powerful impact on our most important international relationships. In a global world where people to people links matter more than ever before, blossoming cultural connections with Asia are a driving force for business, economic, tourism and community ties.

Australia is increasingly earning a reputation as a booming creative hub for the film, arts and entertainment industries, as well as a destination of choice for world class sporting venues and major events. The strength of the international education is also vital in enhancing Australia’s cultural influence in the region, with students, alumni and their family and friends all playing a role.

Join us for this interactive discussion on the rising importance of soft power and explore how you can contribute to the cultural fabric of these thriving and vibrant relationships.

Ben Slack, Head of International Business, Tennis Australia
Tom Parker, Strategic Partnerships Manager, Melbourne Football Club
Mitu Bhowmick- Lange, Director, Mind Blowing Films 
Vincent Li, Fashion Designer, VINCENT LI

Date: Monday 16 July
Time: 6:00 pm – 8:00 pm
Venue: Monash University, Level 7, 271 Collins Street, Melbourne, VIC 3000
Registration: Click here 
Registrations close on Thursday 12 July

We hope you are able to join us for this event. Places are strictly limited for this event and registrations are essential.

For further information please contact Leanne van Diemen at l.vandiemen@asialinkbusiness.