Shifting customer preferences are driving demand in Indonesia for high quality, clean and traceable imported food and beverage products. This shift has been spurred by a large and expanding middle class and a young population with purchasing power that are prioritising healthy lifestyles.
Agrifood imports to Indonesia are projected to rise 20 times, to US$152 billion in 2050 (DFAT: A Blueprint for Trade and Investment with Indonesia, 2021).
According to Fitch Solutions, food spending growth is predicted to return to conventional rates in 2022.
Only three per cent of NSW’s small to medium enterprises (SMEs) currently export. Expanding exports into Indonesia presents an immense opportunity for NSW premium F&B businesses to tap into new revenue streams and grow their business.
NSW businesses primed for success
Favourable conditions for NSW exporters include a NSW Government office in Jakarta and support through the upcoming Indonesia F&B Going Global program, accessibility to shipping/port channels, and the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA), guaranteeing 99% of Australian agriculture products will enter Indonesia duty free or under improved preferential trade rules.
This deep dive sector webinar will be complimented with case study examples of expert NSW food and beverage companies that have entered the Indonesian market, explore successful models for in market distribution, how businesses have pivoted in response to supply chain constrictions and trend forecasts in Indonesia.
Hear from Industry Leaders
Yonathan Wijaya, NSW Trade & Investment Director, Jakarta will provide a view from the ground, sharing insights on F&B and agribusiness trends in Indonesia including the impact on e-commerce before joining the panel with Cristina Talacko, Director, Saldoce Fine Foods; Rob Fergusson, Assistant Secretary Indonesia Branch DFAT; and Fabrizio Jorge, incoming CEO of BESTON Global Foods.
The speakers will discuss the practicalities of exporting to Indonesia, covering topics such as finding a partner, navigating regulations and procedures, halal certification and product development to achieve product-market fit.
More speakers to be confirmed.
Moderated by Robert Law, Director of Research and Advisory, Asialink Business.