ASEAN Markets: Opportunities for NSW Businesses


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Shirlin Liu

Asialink Business and NSW Government are delighted to invite you to attend:

ASEAN Markets: Opportunities for NSW Businesses

This seminar is designed for businesses looking to develop a growth plan to extend beyond the domestic market. The seminar will provide expert tips on boosting your export capabilities in ASEAN markets.

With a population of more than 600 million and a collective GDP of $US2.5 trillion, the Association of South East Asian Nations now attracts more global foreign direct investment than China in markets beyond the traditional focus on Singapore and Malaysia. Join us for this panel discussion to hear from our expert speakers on:

  • Overview of current ASEAN markets
  • Emerging opportunities for exporting to fast-growing ASEAN markets
  • Starting or refreshing your business export strategy
  • Tips on doing business in ASEAN regions


Mercy Simorangkir, Director, NSW Trade & Investment – Indonesia
Mercy Simorangkir is the Director, NSW Trade & Investment for Indonesia based in Jakarta. Mercy works towards growing NSW trade and investment with Indonesia with a focus on the sectors of infrastructure and sustainable urban development, innovation and technology and education and training.

Cherriyln Neo, Director, NSW Trade & Investment – Singapore
Cherriyln Neo is the Director, NSW Trade & Investment in Singapore, dedicated to growing NSW business with Singapore. Sectors of focus for NSW in Singapore are infrastructure investment, ICT/healthcare/fintech investment, and healthcare and financial services export. 

David Albaiceta, Director, NSW Trade & Investment – Malaysia

David is an MBA educated professional with 15 years’ experience in healthcare logistics in the Asia Pacific region with a proven record managing teams and projects successfully. David was employed in Thailand and China for Tractus Asia, a consultancy company providing advisory services for Economic Development Organizations working to attract FDI flows to or from Asia. He has acted as an advisor to the investment promotion agencies of the governments of Spain, Australia (Victoria) and Mongolia; as well as The World Bank, Multilateral Investment Guarantee Agency. 

Beau Leese, Co-Founder & Co-CEO, Intersective

Beau is an innovation leader with a track record of positive impact and delivery across large business, startups, R&D and higher education. Beau is the co-founder and co-CEO of Intersective, an experiential edtech startup, which through its Practera platform enables educators around the world to build and deploy apps to support better real world learning experiences for their students and mentors. Prior to joining Intersective full time, Beau was Head of Strategy, Innovation & International for the CSIRO – Australia’s national R&D Agency. As part of that role he developed CSIRO’s Strategy 2020 and co-founded CSIRO’s accelerator / entrepreneurship program – CSIRO ON. Beau was formerly a Director with Deloitte Consulting, has co-founded two startups and worked for an Australian University.

Event details:

: Thursday 31 May 2018
Time: 12.00pm for a 12.30pm start to 2.00pm 
Venue: Level 48, MLC centre, 19 Martin Place, Sydney 
Registrations: CLICK HERE 
Registrations close on Tuesday 29 May 2018

We hope you are able to join us for this event.

For further information please contact Shirlin Liu on