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Ben Simpfendorfer: Servicing Asia’s booming middle class
MELBOURNE, 21 May, 2013 – Asialink’s Next Generation Series hosted Ben Simpfendorfer, Managing Director of Silk Road Associates, for an event exploring the market complexities of Asia’s rising middle-class.
Mr Simpfendorfer identified the critical issues for Australian businesses looking to engage the Asian markets and offered insights into how the rise of household incomes in Asia is effecting spending habits.
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Upcoming Events
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19 Jun
Next Gen Series: Building creative connections between Australia & Indonesia
06:15 pm - 08:00 pm | Melbourne
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25 Jun
State of the Nation: Indonesia (Melbourne Location)
06:00 pm - 08:00 pm | Melbourne
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27 Jun
State of the Nation: Indonesia (Sydney Location)
06:00 pm - 08:00 pm | Sydney
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10 Jul
Australia and ASEAN: Partners in more than Dialogue?
06:30 pm - 08:00 pm | Melbourne
Latest Podcasts
- Utopia curatorium speak at the Intimate Publics forum
- PM Julia Gillard: White Paper to build Australia's role in Asia
- Choosing Sides in the Asian Century - Professor Hugh White
- Australia-China 2.0, the next phase of our economic partnership
- HK-Australia partnerships should go beyond finance
- China's Next Five Year Plan and what it means for Australia
- National ICT Forum - Broadband key for Asia linkages


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