Industry-Specific Chinese Capability and Language Training

This specialised course equips professionals and organisations with industry-specific Chinese capability training and essential skills to optimise their engagement with Chinese customers and clients.  

Industry-specific Chinese can be tailored to your specific context, including: 

• Tourism Chinese 
• Retail Chinese 
• Real Estate Chinese 
• Car Industry Chinese 
• Hotel, Restaurant and Winery Chinese 
• Luxury Goods Chinese. 

Participants will delve into industry-specific cultural practices, gaining an understanding of Chinese customer expectations, preferences, and purchasing behaviour unique to their sector. Targeted training will cover basic industry-specific Mandarin vocabulary and communication skills essential for effective client interactions, negotiations and relationship building. Analysing market trends and consumer behaviour will deepen participants' understanding of the cultural nuances shaping business interactions and sales. 

Customised programs are available to address specific industry challenges, ensuring relevance and applicability to participants' professional contexts. This can include analysis of industry-specific case studies demonstrating innovative marketing strategies tailored to the Chinese market. 

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