Doing Business in Thailand

Thailand has the second-largest GDP in ASEAN, a rapidly growing middle class, and is now a key regional business hub. The country offers a range of consumer and industrial opportunities.

15 November 2024

Guides

Business

Thailand

Thailand Cityscape
Download guide (pdf 8.9 MB)

At a glance

The Thailand Doing Business Guide is an essential resource for Australian businesses and investors seeking to grow in Thailand. Whether you are just starting out or already established in Thailand, this guide provides practical and detailed information to support your business growth, plus links to reputable external resources for further information.

The report features:

  • A detailed overview of Thailand’s economy, highlighting the country's rapid economic development and the key sectors instrumental to its growth. With a focus on the fast-growing manufacturing, tourism, services and technology sectors, the guide provides insights into the drivers of Thailand’s economic success.
  • Essential information to help you understand and navigate Thai business culture and identify a suitable partner. The guide covers the importance of relationships, the hierarchical nature of Thai business practices, and the nuances of communication that are vital for successful business dealings.
  • Insights into consumer preferences, purchasing habits, and market trends in high-priority sectors to inform your go-to-market strategy. The guide explores the opportunities in sectors such as education, healthcare, technology, and the green economy.
  • Advice for both investors and businesses on common market entry models and key risk factors. The guide offers strategies for market entry, including direct exporting, establishing joint ventures, or setting up wholly-owned subsidiaries.
  • Business practicalities such as laws and regulations, important information about tax, customs duties, and other regulatory requirements that are essential for the success of any foreign-owned business venture. The guide also provides an overview of the legal and financial frameworks that govern business operations in Thailand.

Expanding a business internationally requires extensive knowledge and preparation. This guide will help build your Thailand business capability so you can increase your chances of commercial success and avoid common traps. The Thailand Doing Business Guide is your starting point on this journey. Asialink Business also offers training programs and other resources to support your business goals.

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