Introduction to E-commerce Skills for Japan
This training course is for businesses interested in understanding the e-commerce ecosystem in Japan and what it takes to establish an e-commerce presence there. For more information or to enquire about tailored programs for your organisation including in-person delivery, see course description.

Location
Online (or in-person by request – please enquire)
Price
Price for group bookings upon enquiry
Course description
Japan is one of the world’s largest e-commerce markets, characterised by a focus on business-to-consumer (B2C) sales and an emerging consumer-to-consumer (C2C) market.
Propelled by COVID-19, the number of households using e-commerce services has steadily grown in recent years. E-commerce platforms in Japan are becoming more sophisticated which in turn is predicted to further increase consumer uptake. An “e-commerce first” expansion strategy is an appealing option for Australian exporters looking to enter Japan.
This course is for businesses interested in understanding the e-commerce ecosystem in Japan and what it takes to establish an e-commerce presence there.
Duration: 2 hours
Format: Group; online; facilitator-led
Enquiries: +61 (0)3 8344 4800, academy@asialinkbusiness.com.au
Course takeaways
- Raise your level of understanding of the rapidly evolving e-commerce ecosystem and platforms in Japan.
- Understand what it means to navigate and stand out in this fast-paced digital landscape.
- Gain practical insights and tips to inform your e-commerce strategy for Japan.
Who should attend?
- Exporters
- ASX-listed organisations
- Small to medium businesses
- Professional services organisations
- Federal, state or local governments
Further information
Download (PDF 811.28 KB)

How can we help? Get in touch to discuss how we can help you engage with Asia
