Introduction to E-commerce for Beauty, Skincare and Makeup in China

By 2022, China’s Beauty, Skincare and Makeup (BSM) ecommerce industry stood to near the top of the global market. BSM ecommerce accounts for more than 40% of beauty product retail sales in China, and the market is expected to reach AUD72 billion in 2024. 

To gather momentum and capitalise on the enormous potential of the Chinese BSM eCommerce market, Australian businesses need a long-term strategy and core strengths. 

This course is designed for companies interested in exploring the BSM ecommerce ecosystem in China and learning what it takes to establish an ecommerce presence there. 

Duration: 4 hours (2 x 2-hour sessions) 

Format: Group; online; facilitator-led 

Enquiries: +61 (0)3 8344 4800, academy@asialinkbusiness.com.au 

Course takeaways 

• Accelerate your understanding of China’s eCommerce platforms, consumer preferences and digital landscape focused on the BSM sector. 
• Build export capability to succeed in China’s BSM eCommerce market. 
• Gain access to key Chinese experts essential for navigating BSM eCommerce in China. 
• Enhance your competencies, knowledge, and capabilities to support results with your BSM eCommerce partners in China. 

Who should attend? 

• Exporters 
• ASX-listed organisations 
• Small to medium businesses 
• Professional services organisations 
• Federal, state or local governments