Asialink Business China Practice Launched

Asialink Business is proud to announce the launch of its new China Practice, a leading centre of excellence for practical business engagement with China, led by Director Nick Henderson.

The Practice is a hub of market leading research, training, strategy and expertise, providing an unmatched offering for businesses seeking to understand the market, expand or grow in China.

Asialink Business' business-focused capability development programs, research products, advocacy and strategic advice allow businesses to develop essential knowledge, and offer practical guidance to navigate the Chinese market, business environments, cultures and political landscapes.

Capability Development

The Asialink Business China Practice provides high-calibre opportunities for Australian organisations to build the China capabilities of their staff.

Asialink Business' suite of tailored training programs address the fundamental needs, as identified through our extensive market research, which are essential for Australian organisations to successfully engage with Chinese stakeholders in different commercial environments. The Practice draws on Asialink Business' experienced, Asia-literate team of education experts, with strong backgrounds in training, learning design and facilitation.



The Asialink Business China Practice develops research and information products to help businesses understand the Chinese market, stay abreast of key developments, execute successful engagement and market entry plans, and become thought leaders in their fields.

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The Director

Nick Henderson

Nick has more than 17 years  experience in business development and operations in  China. He began his career with IKEA and was instrumental in establishing the company’s first stores in Shanghai and Beijing. He  has assisted more than 100 companies with their business growth in complex Chinese markets focussing on sectors including industrial, food and consumer, telecommunications, life sciences, environmental technologies and software.

Nick studied an Executive MBA at the Marshall School of Business, University of Southern California, Bachelor of Business (International Trade) and Bachelor of Arts (International Relations) at Monash University and Chinese Language at Nanjing University. Nick is a fluent Mandarin speaker.

Find out more about the China Practice