We are thrilled to announce the launch of the 520 Melbourne Report.
520 meaning ‘I love you (我爱你)’ in Chinese online slang, this important report presents data and insights into Chinese-speaking international students in Melbourne to support arts and cultural sector engagement, including a Chinese language social media explainer.
The report draws on a comprehensive survey with 600+ Chinese-speaking international students, focus groups and case studies.
The report provides key insights into this cohort’s preferences for activities and communication. A ‘social media explainer’ outlines how Chinese social media works for non-Chinese speakers.
Produced in a pre-COVID context, this report is relevant for organisations wishing to increase their engagement with Chinese-speaking millennials as we all think more deeply about our accessibility for local audiences.