Successful Intellectual Property Strategies for the China Market

The China market offers great growth potential for Australian SMEs, but there are risks and complexities that must be carefully managed. A successful Intellectual Property (IP) strategy for the China market requires a holistic approach, which requires businesses to go beyond purely taking legal measures to protect and enforce IP interests, but actively managing approaches to competition, innovation, partnership creation and negotiation.

This event will provide participants with the opportunity to hear first-hand insights from an expert panel on understanding the IP landscape in China, how to effectively protect and enforce IP and conduct business in the competitive China market.

Speakers:

Sophie Chen, Partner, Gilbert+Tobin
Sara Cheng, Head of International Business Advisory, AUSTRALIAN BUSINESS Consulting & Solutions
Andrew Lee, Associate Director, Business and Capability Development, Asialink Business

Event details:

Date: Tuesday 30 July 
Time: 9.30am - 12pm (light breakfast provided)
Venue: Sydney Business Chamber, 23/45 Clarence St, Sydney
Cost: 
Asialink Business Corporate Members/ Asialink Leaders Alumni : $45 incl GST
Non-members: $65 incl GST

Registration: CLICK HERE

For event enquiries, please contact Shirlin Liu at x.liu@asialinkbusiness.com.au.

Event partner: