State of the Nation: China - ‘China’s Travelling Millennials’


Asialink Business, the Australia China Business Council and Accru are delighted to invite you to step aboard the James Craig Tall Ship and join the

State of the Nation: China
‘China’s Travelling Millennials’

Thursday 3 May 2018
Australian National Maritime Museum and James Craig Tall Ship
2 Murray St, Sydney, NSW 2000
Registration at Australian National Maritime Museum: 5.00pm to 6.00pm
Optional boat tours at 5.10pm and 5.20pm
Seminar at Australian National Maritime Museum: 6.00pm - 7.30pm
Networking and canapes on the James Craig Tall Ship (200m away from Australian National Maritime Museum): 7.30pm-8.30pm

China is already Australia’s most valuable tourism market.  Over the next decade, the number of visitors is expected to soar to more than 3.3 million a year. China’s savvy millennials are claiming an increasing share of the tourism market. Upwardly mobile and adventurous, this generation of travellers are actively seeking unique holiday experiences. In a globally competitive travel market, Australia cannot take China’s travelling millennials for granted.

Come aboard the James Craig Tall Ship and join an expert discussion on why sophisticated market insights and cultural understanding are essential to ensuring Australia’s tourism offering caters to the unique needs, tastes and preferences of these globetrotters.

Our panel of tourism industry representatives will lead discussions on:
–understanding the needs of Chinese travellers
–ensuring your tourist facility is offering a unique experience
–upskilling tourist providers with the right skill set to attract and increase visitors
–how the tourism industry can collaborate to create holistic experiences that attract Chinese millennials

- Phillipa Harrison, Executive General Manager, International, Tourism Australia
- Simon Henry, Founder,
- Janene Rees, Founder and International Tourism Specialist, Rees International
- Lin Zhang, Area Manager – Australia and New Zealand, Global Hotel Business Department, Ctrip International
- Andy Jiang, Global strategy consultant (Former GM, China at Tourism Australia) 

- Asialink Corporate Member/ Chairman’s Circle/ Leaders Program Participant/ Alumni: $45.00
- Non-Member: $65.00

We hope you are able to join us for this event.