Connecting people, institutions and business through sport


Date: Thursday 18 January, 2018
Time: 12.00pm arrival for a 12.30pm start concluding at 2.50pm
Registration: Invitation-only

Australia received a record 8 million international visitors in 2017; with visitor spend surpassing $40 billion for the first time. Experiences, in particular, our internationally recognised major sporting events, are a strong, vibrant and growing element of Australia’s global tourism appeal.

The economic, social and cultural benefits of sports extend well beyond the tennis court or cricket pitch. Australian sports institutions, businesses and brands are seeking to leverage the invaluable exposure, goodwill and relationship-building opportunities that sports create. Yet while our strong track-record in hosting successful sporting events means Australia is well placed, global competition in the industry is intense.

This exclusive briefing will explore how businesses, brands and sports organisations can get ‘match fit’ for the opportunities presented by sports diplomacy, in particular the rising number of Asian sports visitors and sports consumers.

For expressions of interest please contact:
Emily Paul
Corporate Programs Officer, Asialink Business –