Beyond China’s Tier-1 Cities: Consumer trends and opportunities for premium food and beverage brands
Demand from China’s emerging middle-class consumers is rapidly expanding. China is now the world’s largest consumer market for food and beverages, with an average import growth rate of approximately 15% during the last five years. China’s huge population growth and a rising middle-class have resulted in a dramatic change to food consumption patterns, with a demand for premium ‘clean and green’ products that Australian brands are known for.
This enviable reputation positions Australian exporters strongly to take advantage of China’s growing demand for quality produce and its need for food security. However, Tier 1 cities are increasingly saturated marketplaces, and there are distinct market opportunities beyond these more developed markets for Australian brands. To capitalise on this opportunity, Australian businesses need to secure strong market knowledge to ensure their brand resonates with the Chinese market. To further enhance Australia’s position as a high-value food and beverage exporter, it is crucial for Australian businesses to maximise their consumer understanding and insights and market understanding to enable success.
About the keynote speaker:
Mark Tanner is Managing Director of Shanghai-based China Skinny, one of China’s best known and fastest-growing marketing and research agencies. He brings perspectives from marketing roles in China, Australasia, North America, Europe and Africa.
This high-level event will also feature an expert panel who will provide insights into China’s current consumer trends and opportunities within the food and beverage market.
This event is supported by: