Asia Business Events Series: Upskilling Sydney retailers to capitalise on e-commerce opportunities

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Online event.


Asialink Business in collaboration with the City of Sydney are delighted to present a three-part Asia Business Events Series which aims to equip Sydney-based SMEs with key insights and capabilities to explore business opportunities in Asia, with the aim to support their economic recovery and future growth plans. Through expert advice and guidance, Sydney SME’s will have the opportunity to participate in three interactive online events including:

  • Capitalising on e-commerce opportunities in Southeast Asia – Tuesday 20 April 2021, 1.00-3.00pm (AEST)
  • Trade diversification and how to succeed in Asian markets – Tuesday 25 May 2021, 12.00-1.15pm (AEST)

Further details for event 3 will be released soon.

Capitalising on e-commerce opportunities in Southeast Asia

In the first quarter of 2020 alone, Australia saw growth in online purchases up to 41 per cent year-on-year. This year has seen a global shift towards e-Commerce, and our projections are that it is here to stay. Together with this growing trend, Southeast Asia’s consumers are transforming how they spend their money, with rising disposable incomes and increased connectivity. Sydney retailers considering e-commerce opportunities in Southeast Asia need to develop a sophisticated understanding of the region and the e-commerce ecosystem, in order to tap into this growing consumer base.

This facilitated workshop will provide Sydney retailers with an understanding of the e-Commerce opportunities in Southeast Asia which ultimately will support their economic recovery and future growth plans. Asialink Business will bring together senior representatives of leading global e-commerce businesses, government and local businesses keen to find out how to enter and grow in this exciting and dynamic sector via digital channels.

Key learning outcomes for this workshop:

  • Overview of e-commerce in Southeast Asian markets including FTA landscape
  • Awareness of the e-commerce models available & platforms in South East Asia
  • Understanding of supply chain models for e-commerce
  • Awareness of the marketing elements when using e-commerce
  • Understanding high-level risks when using e-commerce
  • Ability to leverage diaspora communities to support business and opportunities in e-commerce

Our expert panellists are:

Karen Surmon – Trade Commissioner in Bangkok, Austrade;

Boyd Whalan – Head of Cross Border Commerce, Bukalapak.

Further speakers to be announced.

This event will be moderated by Shiraz Engineer – Associate Director Strategy and Capability, Asialink Business; and opening remarks from Councillor Kok, City of Sydney.

For more information, please visit the Asialink Business site.