Art to Business in a New Market with Tracy Cui – Branding the Arts in China


Yasuko Hiraoka Myer Room Level 1, Sidney Myer Asia Centre The University of Melbourne Parkville, Victoria 3010


Workshop and lunch discussion for museum, gallery marketing and merchandising professionals.

Asialink Arts and Culture Business Conference 2017, invite you to a workshop lunch and discussion with Tracy Cui, Director of The Promise Creative Beijing Co. Ltd.

As the Chinese Central Government pours huge capital into the cultural sector, international arts organisations must understand how to approach the Chinese market. Tracy Cui is set to reveal the tricks of the trade at Culture Business Melbourne, July 2017.

Tracy is an experienced facilitator for global culture brand (museums, galleries or architecture centers, government organizations) to enter China market, transforming the IP into real commercial value, facilitate communication, initiations, adaptations and localization in China.

She has 18+ years’ experience of global, regional and local marketing and communication introductions for foreign companies in China and more than 6 years experience of museum developments in China, including architecture design, collection set up, touring exhibitions exchange, culture exchange and museum shop concept and product development.

There is no cost to participate in the workshop and lunch discussion.

Register on-line or RSVP to:, by Friday 21 July.

If you wish to attend the full Culture Business Conference please register online: Culture Business is the leading international conference for fundraising in the arts. Governments around the world are reducing funding for the arts. How can cultural institutions find new and innovative fundraising solutions? Culture Business will explore the world’s best practice and answer the relevant questions. Join us at the leading networking platform for arts organisations and development professionals at the State Library Victoria and Arts Centre Melbourne on 26-28 July 2017.